htc_1HTC Corporation has introduced the HTC Tattoo another Android-based phone that brings broad personalization to the masses. The company’s idea is that with its ‘distinct’ design and ability to personalize all aspects the phone people will be able to express themselves and create their own individual mobile experience.

“Everyone wants their own phone to feel like it was specifically made for them. The Tattoo, with HTC Sense represents an easy way to shape your own distinct mobile experience and really make it your own,” said Peter Chou, Chief Executive Officer, HTC Corporation. “The HTC Tattoo ensures that you can create the most engaging and appropriate mobile experience through simple yet powerful personalization.”

HTC Tattoo is the second phone to embody HTC Sense, a mobile experience focused on putting people at the centre by making your phone work in a more simple and natural way. Designed by listening and observing how people live and communicate, HTC Sense revolves around three fundamental principles Make it Mine, Stay Close and Discover the Unexpected, like the Hero.

The stylish HTC Tattoo is small and compact, fitting snugly into your hand or pocket. People will also be able to design and purchase their own unique covers or search and select from popular cover designs, altering the look of the phone to reflect their mood or individual tastes.

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HTC Tattoo integrates Google’s innovative mobile services including: Google Maps, search, Google Mail, and Android market where users can download applications and games. It also comes complete with a broad variety of hardware features including -

a 2.8-inch TFT-LCD touch-sensitive screen with 240×320 QVGA resolution
GPS
Digital Compass
Bluetooth 2.0 with A2DP
Wi-Fi
a 3.2 megapixel camera,
3.5mm stereo headset jack
expandable microSD memory
FM radio
The HTC Tattoo will be available in Europe first at the beginning of October, and will roll out in markets around the world in the following months. No official pricing has been announced yet.